So it requires the translator pays attention to the pronunciation and the possible meaning association when the foreign brand word was translated into Chinese.

汉字不仅表音而且表义，这要求外来商标词的汉译者不但要关注译音是否和谐上口，而且要充分注意汉译后的商标词可能引发的语义联想。

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A trademark prevents others from using the identical or a similar word, name, or symbol to take advantage of the recognition and popularity of the brand or to create confusion in the marketplace.

商标可以防止其他人使用相同或相似的单词、名称或符号来利用品牌的认可度和知名度或在市场上造成困惑。

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What word does your brand want to own?

你想你的品牌拥有哪一个词呢？

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Few things can hurt a brand's word-of-mouth like a rude hotel desk clerk, a high-pressure stockbroker or a perpetually late airline with unsympathetic flight attendants.

FORBES: Magazine Article

For instance, even though the study found that the vast majority of brand conversations are happening offline, it also identified the internet as a crucial media component driving word of mouth brand advocacy.

FORBES: RIP Word of Mouth?

Its cloth factory in Gujarat was legendary for efficiency, and its Vimal brand became a household word.

CNN: FROM TRADER TO TYCOON